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bugambilias
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Joined: 07/24/10
Posts: 412
Loc: Playa del Carmen, MX
Re: Why are c/o resort failing and what can be done? [Re: CraigV]
      #1665780 - 10/05/15 09:59 AM (70.15.158.15)

Quote:

CraigV said:
Seems to me that resorts and campgrounds fail because they overcharge. People are reluctant to try new things, except on vacation. If the pricing is competitive with textile resorts, and there's equivalent value, then it's no big loss for a curious non-nudist to test the waters. But spending beau-coup bucks on something you might hate is not going to happen often.




He's right!

We frequently ask people at Hidden Beach if they are nudists. One lady, reclining totally naked on a lounge chair with a cocktail, replied, "Hell no! I don't even get out of shower without a towel!"

So, changes in latitude...

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Re: Why are c/o resort failing and what can be done? [Re: bugambilias]
      #1665860 - 10/06/15 11:08 AM (67.87.241.212)

Quote:

bugambilias said:



We frequently ask people at Hidden Beach if they are nudists. One lady, reclining totally naked on a lounge chair with a cocktail, replied, "Hell no! I don't even get out of shower without a towel!"

So, changes in latitude...




There is truth to this, my partner will do AN at Jamaican resorts (usually Couples), went to Haulover, Gunnison and Lighthouse (when it was CO) beaches, really liked Haulover and to a lesser extent enjoyed Gunnison and Lighthouse. She has no issue with nude sunbathing but she is extremely reluctant to go to a domestic nudist club or resort and would never consider herself a nudist.


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ncouple
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Re: Why are c/o resort failing and what can be done? [Re: markis]
      #1665902 - 10/06/15 04:55 PM (50.137.94.96)

Great topic but not as simple what can be done. Its a complex issue.

1: I think more then ever there is a 'normalization' of nudity. With all the media outlets to choose from and the saturation of the internet there is tons of simple nudity presentations. Young people today are bombarded by nudity in all facets of social media. Plus the popular rise of TV shows like naked and afraid, dating naked and buying naked simple non sexual nudity is being viewed by more people then we can count. This is a good thing. The more people disassociate nudity with sex the more potential people will be open to the idea of nude recreation.

2: Price is important, but not a show stopper. I think this really depends on your situation. I think younger people will tend to be more price sensitive and will be more interested in value. Discounts I think will help here

3: Not interested in memberships, if we were to visit often, then maybe we might be interested if I would save money. Most people we meet are not card carrying nudists and have no desire to be a member. I would venture a guess the same is true for young people as well.

4: Facilities are critical. If no pool, immediately crossed off the list, show stopper for us. A pool is typically the biggest draw so if not on a beach a pool is a must. The quality of the facilities is also very important.
If you are offering up cheap accommodations (weather over priced or not) I am not interested. Agree with what others posters have said, if the rooms/facilities are poor, not up to modern standards, I am not paying/staying. There seems to be a distinction between camp vs resort. Nudist camps have a negative connotation in the sense that they are thought to be in the deep woods away from society at large. They also tend to be older facilities. Nude resorts that also offer camping options seem to be more popular. I think how a nude establishment is marketed plays a huge role in its perception and how successful it will be.

5: Free wi-fi a must, especially if the resort not in an area with good cellular coverage. Without this you have no chance getting younger guests in the door. The younger people live on their device and they are not going away.
Common sense device polices can deal with any issues other people may have. The biggest fear is having your picture taken. Simply tape a business card over the camera or something others can see that the camera is covered and problem goes away. At least a resort this can be controlled. In a public nude environment like a public beach there is no chance of dealing with camera issue.

6: Clothing optional vs nude: Its fine to market a resort as clothing optional(to entice newbies), but at a minimum the pool deck should be nude required. We are trying to sell a nude resort but if people are not going nude then why go. I get the first time jitters. Everybody has been there, but the best way is to just do it and in 5 minutes(if it takes that long) you forget you are naked. If we want more nude resorts, then they should be nude resorts with the expectation guests are nude, that's why we are going.

7: Nudist ownership vs non nudist ownership. Not really sure why someone who is not a nudist would own a nude resort but the resorts we have been to are far better under a nudist owner(preferably, an active owner). Many nude resorts that fail or close are under non nudist ownership and they don't know or understand their clients.

8: Social...Social...Social If a resort does not have an active presence in social media(Facebook, Twitter, Instagram, Google+, Tumblr, Pinterest, etc, etc, etc)its doomed. If you are not on 1 or more major social networks you are dead to the younger generation. You have no chance of marketing to them unless they seek you out. Nude resorts are typically run by less tech savvy people and some make the critical error of not even having a website, critical error. If you lack the skill, hire someone. Get a presence and maintain it, keep it current. This is your first impression. If it sucks or does not exist, you blew your first impression and your initial sale is now that much harder.

9: Online reviews are also critical and is related to item 8. If the resort does not read/take seriously online reviews...another critical error. Forget the nude part for a second, We wont stay anywhere with poor reviews and we check reviews vigorously before any stay. Nude resorts are competing with every textile resort weather they like it or not. Nude resorts need to be on point with any type of resort. All things being equal, the ability to use the resort in the nude is the main draw/selling point. Don't try to be something else, otherwise I will find another nude resort that is interested in letting its guests roam free of clothing.

Our 2 cents.
We have been nudists for over 25 years starting out when we were 18 and have been to many nude establishments overs the years and we have seen things that work and things that don't. Hopefully, we will see more nude options in the coming years.
Cheers


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Bill_SModerator
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Re: Why are c/o resort failing and what can be done? [Re: ncouple]
      #1665918 - 10/06/15 06:50 PM (69.138.217.199)

Insightful comments, thank you!

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Bill


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Re: Why are c/o resort failing and what can be done? [Re: Bill_S]
      #1665962 - 10/07/15 06:08 AM (74.103.201.123)

nude resorts cost to much money...Go to sandy hook,they have to close the whole park so many people go there...

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Bill_SModerator
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Re: Why are c/o resort failing and what can be done? [Re: Anonymous]
      #1665968 - 10/07/15 07:28 AM (69.138.217.199)

Quote:

Anonymous said:
nude resorts cost to much money...Go to sandy hook,they have to close the whole park so many people go there...




If you are lucky enough to live close enough, want to fight the traffic, and limit your visits to about 90 days each summer then Sandy Hook is a very popular option for enjoying naturism for very little money. But remember, the costs of operating the public beach there is spread out over millions of taxpayers because it is a State Park.

For the rest of the country, enjoying the freedom of being nude means either a once or twice a year week (or two) in the Caribbean (with all the associated costs), or finding a local naturist venue within a few hours' drive from home that has the facilities which they find inviting and people they find welcoming and then paying a fair price that allows the facility to stay in business, operate, maintain, and improve those facilities, pay the electric, gas, and water bills, pay the staff a living wage, and provide the owners with some return on their large investment...with no funding from the taxpayers!

You get what you pay for...

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january
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Re: Why are c/o resort failing and what can be done? [Re: Bill_S]
      #1666048 - 10/07/15 05:59 PM (67.185.242.20)

As far as "normalization of nudity" goes, I don't think that is the case. The TV shows you mention blur out breasts and the pubic area. This would not be the case in many other parts of the would. Also it is done now on nature shows that would have showed them in the past. I can't think of one off hand, but a little while a go I saw an old documentary that had them covered over while I remembered seeing the same show years ago without the cover up.
This post is directed to "ncouple".


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ncouple
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Re: Why are c/o resort failing and what can be done? [Re: january]
      #1666085 - 10/08/15 07:43 AM (50.137.94.96)

I agree it would be better if there was no censorship. But the fact that there are shows on TV where nudity is major part of the show is progress. Lets face it, 15, 20, 25, etc years ago they would not even do a pilot for a show where the cast was completely nude. These shows are a step in the right direction for "normalization of nudity" that is the point I was trying to make. These shows get people talking about being nude. Dont believe me, watch twitter feeds when these shows are on. Tons of people talking about the shows and trying being nude in public for the first time. Its better then nothing.
Cheers


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Re: Why are c/o resort failing and what can be done? [Re: Bill_S]
      #1666746 - 10/14/15 09:15 AM (64.136.164.2)

Economics 101, supply and demand. Simply not enough demand and, most nudist are cheap and want things for nothing. If you want something out of the ordinary YOU better be willing to pay for it. So, stop the belly aching...

N resort was a perfect example.

We have met the enemy and it is us.


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Re: Why are c/o resort failing and what can be done? [Re: Eric_Hill]
      #1666848 - 10/14/15 06:27 PM (97.68.133.57)

At cypress ove in Kissimmee at the moment and all I can say is follow their business model where you can and you will have a higher chance of success. Obviously they are blessed with good weather but they are doing better than the land of lakes crowd so that tells you something. I think cold weather sites would maximize if they emulated and had a lodge bldg with indoor pool restaurante to visit in the winter. Cypress cove - the Gold standard.

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