as a business owner, I could not disagree more. While there are some jerks posting inaccurate info, the large percentage are very credible reviews. We had a 2 star review that they did not like our Hummus, one problem, we do not carry Hummus. T.A. refused to take the review down, as it fell in their guidelines. Tripadvisor can break a company way quicker than it can make a company. <img src="http://www.traveltalkonline.com/forums/images/graemlins/handshake.gif" alt="" /> I never book a hotel or resort without checking T.A's reviews. I am smart enough to blow off the whiners.