I guess it's all in how you perceive the process. Lining up by group and number is much more organized that going through all the different "premier" flyer groups, then the unorganized chaos of group 2, then group 3 etc. and climbing over the group 5 flyers standing in front of everyone.

It's all how you look at it.

I will definitely agree that a seat assignment is a huge plus but the cattle herd is much more controlled on SWA