I'm with Jaxon60 – don’t want to leave any impression that Wilfred is overcharging, far from it.
Pre booking an airport pick up and jumping in a cab at the airport is apples and oranges.
You pre book to ensure you get what you want regardless of the airline or airport timing.

We pre book Wilfred, we appreciate his service, we know he will be there regardless of whether our flight is on time or not, he will know the route to our rental, he will stop at a store if we want along the way and we appreciate his smile and warmth.

Same concept by the way when we cab back forth to Toronto airport. We pre book both ways, our driver – Desmond – has to pay to wait for us at Toronto airport, that gets added to our cost – but worth it for us to get a dependable service – same with Wilfred Brooks

Note, if you book Wilfred to go from Orient direct to airport, it's the taxi rate sheet as no extra cost or extra wait time

J&B