Joon’s logo isn’t the easiest to read. The viewing angle is everything, and the font matters. In the article linked below, I could argue that the aircraft paint in the first photo reads Soon. In the rest of the photos, it’s easier to read them as Joon, but it’s not using a font which I would use.

https://www.businessinsider.com/wha...on-does-not-operate-flights-to-the-us-15