Ok...yes they are increasing their baggage fees BUT it is part of their previous three tier system with the ONLY difference between the first two IS that a checked bag is included. The baggage fee is NOT in addition to the Blue Plus fare. If we are only checking one bag we book one Blue fare and one Blue Plus fare...works out the same as paying for a checked bag.

..and...their internet wifi (Fly-Fi) is free ....not crazy priced within the satellite coverage area. Used it last month. As is the live Directv and taped movies/TV shows when out of the coverage area

..and..their seat pitch (32 in) and seat size (18 in) is better than most economy seats on other airlines (AA 319 31 in/15.9-17.3in) (Delta 737/757 30-31-32 in/17.2 in) SWA 31-32 in/17 in)

They are just joining other airlines and charging a bit more than they did for bags. I should add that a couple of flights I checked the fee was $25 more for Blue Plus so no different from other airlines...but there are some outliers there at $50 more.....The rest of the experience is fine.

Edited to add: here's a link comparing seat pitch and seat size for ALL short haul airlines

link for seat size