If a jewelry store were opened in Orient Village, perhaps the word would get out about it on cruise ships and instead of heading to Philipsburg and all the hawkers, people would head to Orient Beach to buy their jewelry and take a dip in the ocean at the same time. I'm personally not in favor of it since it would bring more traffic to Orient, but my wife wouldn't have to make me drive her to Philipsburg for jewelry when we stay in Orient Village every year.