Not SXM related, but a few years back we were at a company meeting in Mexico, and they were planning a party for an NFL game over the weekend. Wanted to limit how much was spent on alcohol, so they wanted beer and soda only. Hotel officials in Mexico said beer and alcohol much cheaper than soda, and were really pushing the beer because the ice was expensive, too. They put those alcohol dispensers in your room because you have to buy the soda and it is not inexpensive, especially at your hotel.