We have had the "Ultimate Beverage Package" on several of the NCL cruises. We got it free at time of booking. Good deal for those who choose to drink several cocktails daily, however I don't drink alcohol to that measure. Wifey enjoys the Long Island Ice Teas, and Maragritas, but a soda card is all I need. Problem is, when one person purchases that package, everyone in the cabin has to purchase it also, so it doesn't really pay off for us. It did work well when we got it free as an incentive for booking, as I was able to get unlimited sodas (unfortunately Pepsi) but just not cost effective to purchase outright because we both have to buy it.