The only contribution Planet Hollywood will bring to SXM will be more Americanization to this culturally rich Dutch and French island. With that said, not even a tasteful version of the USA will be presented! Properties opening on the island should be focused on providing first rate "unique to SXM" accommodations to their guests while promoting local businesses and exposing them to all the greatness the island has to offer. There are those people who come to St Martin and sit at one resort and only know one route on the island and that is going to and from the airport. Thats very unfortunate for them. Islands like Jamaica and the DR warent that type of vacationing for many reasons including safety factors. The island of St. Martin offers its visitors amazing opportunities on all levels and that should be promoted from these properties - not kitschy- tacky Hollywood BS that has nothing to do with anything on the island. As for attracting a youthful crowd, that is vital but once again, not the youthful crowd that this property will bring to the island. There are proper ways of introducing this island to a new crowd of people and this isn it! Over developed Vegas, Cancun. Aruba, Orlando, Bahamas - thats PH's demographic, not SXM.