Yes, their saying that this is the first increase in 15 years is just plain false. In general, I have mixed feelings about the concept. I understand the attraction of being able to reserve a ball, especially for Cooper, and being able to arrive at a mooring field late in the day, knowing you'll have a ball, but the stress of the 7:00 am scramble and of having to deal with a squatter, which I've had to do, has me landing on wishing they didn't exist.

As for the company itself, they've repeatedly made at best misleading statements to justify their actions. For example, Moor Seacure has been maintaining most balls for many years, and there's no evidence that BB balls get a higher level of attention. And, BB seems to have a talent for alienating their target audience.