Because the area has a history of low fares...so if they are used to paying less than $400 they ASSUME they will always have that price and comment if they don't get it (appropriately). I would jump at $400-450 which, I will add, is still the going rate for BOS (with a connection).

It has nothing to do with the prices from Washington state, Chicago or FL. Granted it doesn't get ANY sympathy from those who look at $650 as a decent fare.

It's like living near the beach but complaining that you have to drive 30 minutes to get there. Not much sympathy from the Kansas people.....