Airports all over the world do this, and no one should be surprised.

If you want the cheapest fare, quickest seat, keep in mind that the cheap fare and quick seat doesn't mean you are going anywhere faster than anyone else. Stand in line with everyone else who wants ( or think they want) the same thing you want.

If you want reserved transportation, a private vehicle and driver waiting specifically for YOU, special attention to your ferry needs, a driver who has friends in other places and a few cards up his sleeve to smooth your way over some rough places, then, OF COURSE you are going to pay a premium for that service. You are not paying for " cab fare" you are paying for Limo service.