So many great choices, and the beach is amazing. We've not stayed at any of the properties including Alaya Tulum, just day visits from our place to the north. But would suggest researching the trip advisor Tulum forum for useful feedback.

"Travel changes you. As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life — and travel — leaves marks on you.”
-Anthony Bourdain