Personally, I think you should shop where you like to shop. If you prefer one place for online orders, and a different place for in-person shopping, then just go do that.

I think most folks who have been here on TTOL for USVI and BVI for a while understand that the islands are small places and just like Small Town USA, there is familial overlap among most businesses. Smile and be seen, if folks are going to talk, at least give them a happy face to talk about.