Where IS Simpson Bay then? It doesn't start until after the bridge?

edit--And if Hollywood is not actually in Simpson Bay, I guess we tourists can be forgiven for not knowing that. The Daily Herald today has a picture along with a caption that says "This large pool of standing water behind the Burger King and Market Garden Supermarket in Simpson Bay collects every time there is a heavy rain shower and has become an increasing annoyance to the many tourists and residents who walk along this section of road every day. Residents are requesting that the relevant authority fix the drainage problem."