My thoughts keep coming back to one thing. Why would they come?

If I'm Chinese, I live half way around the world. There are countless more spectacular places (sorry buts it's true) than SXM. PHuket Thailand, the whole South Pacific. Bora bora, Fiji, etc. Maldives , Seychelles , Hawaii....
Who in their right mind would spend 20+ hours flying to SXM when these kind of places can be reached easier and cheaper. Makes no sense to me.