You can call "Bull" but with AMEX and some other credit providers the better your credit background the better the offers. Particularly proactive offers. One difference between good credit and great credit with AMEX is the jump to unlimited evac and medicals while traveling subject to any other insurance you may have. Most of the fine print from AMEX notes they pay second to any other primary benefit you have.

Some members get no insurance benefits from AMEX, some get some very limited travel benefits, then some will cap out at $100K, and then others have unlimited benefits to get you home or replace your luggage if you charged the travel to The Card. If you picked your card based on points or rebates you likely get none of those benefits. If you are using Visa or MC for much of your travel AMEX will likely not invite you to the more flexible levels of membership.

AMEX was checking and data mining everything we do long before Google. AMEX was built to take care of their customers and does reward loyalty.