We were there a few times through Jan 24th and it was reasonably active. The yellow umbrella section of Club O was nearly all occupied and quite a few walked past that area and set up their own chairs/towels etc. There is a happy hour 130p-230p right there at Perch lite....

The rest of the beach had quite a few patrons with some establishments doing much better than others....some 1/2-3/4 full and the others with a few chairs occupied. Upscale KKO Beach Bar was doing a great business in chairs etc...looks pretty nice.

Edit: rather than being misleading by stating "nearly all occupied" I meant the 30 yellow umbrellas with adjoining chairs that were set up. I will assume more would be made available if needed