The aircraft they are using is marginal for that route. A dry runway with a significant headwind will be required for anything near a full load of passengers and luggage. Delta has an aircraft capable of using that runway (A220-100) but attempts by me to get them interested in that market by were met with zero interest. Here is what I sent them.

I know that network and marketing are sometimes not very receptive at Delta to outside input but I wondered what might be the best method to attempt to convince them to look into a specific route. The route in question would be ATL to EIS (British Virgin Islands). It is a route only Delta can serve because of the unique capabilities of the A220-100. The BVI tourists industry is booming. The market was once reasonably well served with American providing 250 to 370 seats a day via SJU. With the pullout of American Eagle from SJU the market became more restrictive and the fares increased. Options for travel are play roulette with a connection out of SJU or ferry from STT. Cape Air, Silver or Intercaribbean being the flight options at extremely high fares running from 1000 at the low end up to 2400 at the high end for coach with a very high cancelation rate or fly to STT and ferry. Both the ferry option and connection through SJU are proving so unpopular that travelers are paying inordinate amounts of money to book private air charters from SJU or private water taxi’s from ST Thomas. These charters can be thousands of dollars for a group of 4 to 10 people.
To provide additional background the BVI is not a destination for bargain hunters trying to fly to all inclusive resorts at low rates. The primary industry is Charter Boats. There are 800 plus charter boats based in the BVI with a 50% occupancy rate. Each boat probably averages 6 people onboard. These boats charter for 3000 to 50,000 a week with the average price probably in the 12,000 to 20,000 range. The secondary industry is Boutique resorts at high rates. In addition there are a large number of private boats owned by US citizens based in the BVI as well as Villas. These are very high net worth individuals who Delta might pull over to our FF program with this route. There are also a significant number of Europeans who travel the route and might choose to connect in ATL. The convenience of a direct flight from ATL to the British Virgin Islands would command a significant revenue premium over current very high travel costs to get there.
In addition to the above the BVI government has been actively seeking non stop service from the US. They are in talks with airlines to try and provide service non stop to South Florida. The problem again is the runway length in EIS at 4650 feet won’t support most aircraft on a non stop to the US. The BVI government spent 7 million dollars trying to help a startup airline fly the route with the Avro RJ85. The startup failed without any flights. Currently I understand they are willing to subsidize new service non stop from the US. I don’t however believe they are aware that Delta has an aircraft that can do it from ATL and I understand they have not approached us. This is they type of route the A220-100 is perfect for. Perhaps some of our A220 pilots can comment but I believe the aircraft can fly from 4650 feet on the 1500 mile flight to ATL based on performance charts and given the prevailing 10 to 20 knot tradewinds.
In summary I think this would be a great route for Delta with high yields and the potential to bring high income individuals over to Delta. ATL would offer a 1 stop connection into the British Virgin Islands for most US locations. In addition Delta could partner with the numerous charter companies in the BVI like the Moorings/Sunsail, Dream Yacht Charters, BVI yachts charters ect. on charter airfare packages. It might also be possible to get a startup subsidy from the BVI government. It could also easily be flown as a turn minimizing layover costs. Can this be forwarded to the appropriate individuals to at least take a look at?
Thanks