For the week after Christmas, I would compare the contract details more closely than the company logo: the age and maintenance history of the specific hull, exactly what is included at the base, handover and return hours, response arrangements if something fails, and the weather/cancellation terms. I would also ask for two recent references tied to that base and boat class. If two quotes are close, the operator who answers those points clearly in writing is usually the safer choice. Build a little slack into the first and last day too; that week leaves much less room to recover from a late handover or a full mooring field.