That's been my thought too and is the reason why I never subscribed. I inquired last year about the Celine discount and was told they don't disclose discounts to non-members for competitive reasons. That didn't make a lot of sense to me since their competitor at the time, the free SXM Privilege card, disclosed its discounts. Maybe Jeff has agreements with his vendors for some reason to not disclose their "secret".

I did hear that everythingsxm has a c/o discount for something (Club O, Tiko Tiko, P&P or something else?). I don't recall where I heard it but it was a couple of years ago and it may not be true now.