On a previous trip to SXM we went on a Sunset Cruise (a.k.a. Booze Cruise) on one of the AquaMania Cats and I asked why they only had Coors Light. The response was "Look up at the sail; (A big Coors Light Ad) They pay for the sail if we only serve Coors Light" I suggested that Carib or Presidente should be provided as an alternate choice and the bartender said "Then nobody would be drinking Coors Light!!" So I would say that Coors Light is increasing their marketing efforts in SXM.