We used the VIP Club last August for the first time (was so proud to finally reach eligibility - like a kid, learning to ride a bike!) It seems that experiences vary, but for us, someone held a sign with our name and then waited in the customs line with us. That's it. She was friendly but I'm not sure why the program exists...we sent our passport pages in advance, but we waited in the same line etc. with all of the other peeps from our seaborne flight. Anywho...we didn't care at all because WE WERE THERE and that's what made us happy! Cheers!!