Bill,
I appreciate the information, and I have no desire to shoot you.

Any explanation for the apostrophe? Since "vie" is a French word, I anticipated French rules for apostrophes in this name -- but in French, an apostrophe almost always precedes a vowel (especially after the letter L). But since "leven" is Dutch, that might explain the apostrophe -- or, if I understand how the minds of marketers work, it might not.