I give up.

You had a bad experience. Not everybody does or they would not stay in business or increase their fleet.

Did you know ahead of time what the cancellation policy was? I did as it was clearly stated on their site and the confirmation we received upon booking. It is clearly stated there now. GB also did not have to offer the 3 people not impacted by the death any option to change but they did. Guess what, we went anyhow as we committed to go, just like you did.

Anyone running a business has a right to set policy and the customer has the option to accept or go elsewhere. It is also up to the customer to be informed. They likely turned other business away due to having YOUR reservation.

A voluntary change of plans on your part is not their problem.

From their current site:

Cancellations to a reservation are subject to the following terms: There is no penalty if your reservation is cancelled up to 21 days prior to your trip. A 20% cancellation fee will apply if you cancel up to 14 days prior to your trip. A 50% cancellation fee will apply if you cancel up to 7 days prior to your trip. A 100% cancellation fee will apply if you cancel up to 6 days prior to your trip or if your party is a “No Show”.