What many service businesses in the BVI are missing is the skills of how to treat their employees. I have seen how some of the management speaks to workers, especially in the food industry, and it does not surprise me that the workers have a poor attitude at many places. They have not learned that every worker is important and must be treated with respect and appreciation. Pay rate has much less to do with the equation than most think. If they feel appreciated and have a sense of ownership and accomplishment, they will show up to work with a great attitude. The money then will take care of itself.