I believe the misunderstanding here lies in the relationship of the BVI Board of Tourism, an agency of the BVI Government, and a PR or ad agency in Germany hired to promote a product. It is unlikely that anyone in the BVI would have the knowledge or background to effectively market to Germans so they hire an agency. This is not unlike Coke hiring a German ad agency to make and place commercials there. The German firm developed marketing tools and concepts to increase tourism from that country and one of those ideas was a VIP card. It does not involve the government and is a privately developed program so there is no necessary entitlement that it be offered elsewhere. If the same company aired commercials for 20% off 12-paks of Coke in Heidelberg, it doesn't entitle someone in Chicago to the same offer.

To their credit, the BVI Tourism Board picked up on the idea and is developing it as an official government sanctioned program.