I love their planes, pilots and schedule reliability. Some of the crew are funny others are strange.
I hate the unassigned seats. Have only flown them rarely since 2005 when my 80 year old father and I had to sit dozen rows apart in center seats on 3 hour + flight from west coast.
No one would give up their fought for window/aisle. I did beg Counter,,gate and flight attendant didnt care. Computer glitch prevented 24 hour checkin.
I do check pricing and really haven't seen any SW cheapo's lately. If you want cheap, allegiant and frontier usually cheaper and other main liners DL and AA often cheaper.