We have done the tour many times as Dave is a good friend of ours. The stories are funny and informative. You are tasting some rhums that might never make it to market which make them special. A few of them are available for purchase. Always good to sample before you buy! The rhum cake is very tasty. We always buy some of the regular rhum to bring home. We think it is well worth the $20. If you don't want to pay for the tour/sampling you can certainly go in and just buy the rhum.