The super cheap, super restricted fare is in response to allegiant and spirit, who offer that type of fare. Initially, it will be offered on competing routes.

I don't understand the pains that people will endure to get a cheaper ticket. Flying continues to be more affordable, year after year.

Go ahead and recall what it cost to get to the islands back in the 80's or 90's for example. Not much less than today

My favorite is when a group or family comes on board, having refused (or is unable) to pay extra for seats, then tries to bargain with passengers and crew to seat the kids with parents. Glad I don't have kids to travel with me. The system stinks!