Part of the problem is the timing of the rate increases. If it happened a couple of months out, it may be different. But when it’s less than a month before the reservation, it limits alternatives.

Before reserving with Hertz, I contacted other companies for quotes. After Hertz increased the price, I reached back out to the other places. They’d all gone up from the original quotes.

Overall, if they want to reserve the right to potentially change the price of a reservation, that should be clearly stated when you book. Otherwise, it’s bait and switch.