Good insights Bare...

I remember many years ago when I started my Masters (Business) program the "Introduction to Business Administration" professor asked our class "What is the first duty for every business?" As we students stated various lofty goals and altruistic statements the prof scribbled them down onto the blackboard. When we had exhausted all our ideas he stood in the middle of the room and looked over our statements and then stated "NO, you are ALL wrong!"

He walked back to the front of the room, turned to face us, and said:

"The first duty of every business is TO SURVIVE!"

He continued, "And the second duty of every business is to MAKE A PROFIT!"

"If you do not do these two things first, you will not be around long enough to do ANY of these other great and wonderous things you said!"