Will_L said:
Don't understand why you believe the BVI would not be real happy to have Southwest, though I suspect George is correct in his doubts. SWA has hubs in Tampa and FLL and would be no less convenient than Miami. it would would add a lot of one stop service to the BVI from many areas that currently have two stop flights to EIS or one stop to STT and a ferry. If only served by one carrier, you can wager that the flights will not be reasonable compared to STT and SJU. If not full..the service won't last long. I question how much demand there will be for midweek flights.
The market is those that are less price sensitive. Starting with working business professionals. Lawyers, consultants, CPA's, auditors inside and outside representing a whole host of more sophisticated investors. The typical Southwest flyer is not the intended BVI customer. The key to success is not price. The key to success is a constituent daily airlift morning and night that allows demanding business and pleasure travelers to get on and off the island anytime they want. That means flights to MIA first and foremost, then flights to a major US Northeast HUB like JFK or Newark. The BVI may end up subsidizing those flights at the end of the day.
