You seem to be forgetting the fact that BoatyBall doesn’t own the Moorings and at the end of the day they don’t really control the prices either. Sure they could raise the booking fee to an astronomical rate but if it negatively impacts the number of boaters that are able to stay in a bay and the amount of money they spend onshore, the mooring owners don’t have any incentive to keep the system. Sure BoatyBall is trying to make a profit; that’s how a business works. But at the end of the day they’re boaters too and they don’t want to see chartering in the BVI become prohibitively expensive either. If the added $10 is really too much to pay for the convenience of having a guaranteed mooring where you want it then anchoring works pretty well too.